Article Marketing Campaigns
There are a few important ingredients to creating high performance Article Marketing campaigns that maximize the overall effectiveness of your marketing efforts, while ensuring that you receive the most exposure possible from each article that you submit into the online directories.
First, writing an article on just any topic isn’t going to yield the results you’re looking for, if you haven’t first conducted keyword research to identify what your target audience is actively looking for, and the exact keywords and phrases they are using to be able to locate content on your topic.
This is fundamentally one of most critical elements of a successful article marketing campaign.
The closer you are able to target your prospective customer base with well written articles that incorporate primary keywords, the more traffic and exposure you will be able to generate.
Think about the possibilities if you carefully evaluated a niche market, creating keyword swipe files of highly relevant terms and phrases and incorporated them into your content.
Not only will this help you position yourself within the search engines, but your visitors and readers will be exceptionally targeted!
Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing.
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The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.
Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories such as
you will also benefit from the frequency in whichsearch engines crawl article directories due to new content being posted each day.
This allows you to generate exceptional back links from these article directories based on the number of articles featured that contain links to your website within the Author’s Resource box.
There is also yet another reason why article marketing is such a lucrative method of generating traffic to your website.
Since articles are available for re-print, where webmasters can use your content on their websites and communities, (as long as the Author’s resource box is left intact), you will also be able to build additional back links from the websites that feature your content throughout their network.
Here are the top article directories that you should focus on submitting content to:
The most important thing to remember is that you need to create a compelling Author’s Resource box as this is the area where you are able to include a link to your website and direct readers to explore your own personal site.
Since the space allocated is quite limited, you need to focus on using a strong call to action that prompts the reader to click your link and visit your website.
The best way to go about creating your Author’s Resource box is to think of it as a short commercial, where you are given a very limited time to explain the benefits and highlight the most important features of your product or service.
In addition, if you offer a freebie or giveaway within your Resource Box, rather than a direct pitch (such as directing your reader to download a free report or ebook by visiting your squeeze page), you will instantly maximize your articles performance in terms of driving targeted traffic to your
websites, as well as in building relevant mailing lists of potential buyers.
Here are a few things I successfully featured within my article resource boxes to generate traffic and build a list of responsive buyers:
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