Monday 28 May 2012

Use Facebook To Dominate Social Marketing

Facebook

Sign Up: http://www.Facebook.com

Facebook surpassed MySpace and became the most popular social network online in 2009.


With Facebook, you can interact with those in your market by adding them as a contact, but you can also generate exposure a number of other ways from within the Facebook community:

1) Create Facebook Advertising Campaigns

Facebook offers its own internal advertising center where you can set up "Adwords style" advertisements that appear whenever specific keywords are entered within the Facebook community.

You can customize your Facebook ads so that they become visible only to potential customers based on gender, age, or even location.

With Facebook advertising, you can pay per click (CPC) or impression (CPM),

and can schedule your ads to run for a specific time or on an ongoing basis.

You can create your advertisement by visiting http://www.Facebook.com/advertising


2) Create Facebook Fan Pages

A free (and effective) method of generating exposure and building a reputation within your niche market is by creating a Facebook fan page. A fan page is similar to creating a new Facebook profile, where you can add notes, messages, download links, and images to your fan page, while managing your fan pages all directly from within your main Facebook account.

One of the greatest benefits of building fan pages is that you can provide potential customers and leads with free samples or downloads of your products, or you can build a list by featuring an opt-in box directly on your Fan page!

Marketing Resources: When marketing your business with Facebook, there are many different applications available to help you maximize your exposure and maintain your account, including:

My Profile Box
Download: http://www.facebook.com/xsmyinfo

Social RSS
Download: http://www.facebook.com/apps/application.php?id=23798139265

Facebook Video
Download: http://www.facebook.com/VideoApp


iEndorse

Download: http://www.facebook.com/iEndorse

Friday 25 May 2012

Social Network Marketing Training 1

Since being introduced in the mid 1990's social networking sites have revolutionized the way we do business online.

With instant access to your target audience, and the ability to keep a steady pulse on what our market is currently interested in, it has never been easier to connect with potential buyers and long-term customers.

Social networks provide people with the opportunity to create profiles, blogs and personal pages that reflect their individuality, interests and experiences. It puts people in quick contact with old friends, or helps them make new ones.

When it comes to generating new interest or exposure for your online business, social networks can help you quickly locate potential buyers, connect with authority figures, expand your outreach and even conduct niche research to determine current buying patterns, trends and overall demand.

There are literally hundreds of social media sites that have sprung up over the last few years. However due to the time involved with engaging and interacting within these communities while establishing credibility in your market in order to build the most effective marketing campaigns, you'll want to focus only on the most established, active social community sites.

This report reveals the top social networking websites where you can build an online presence quickly and easily, while subsequently tapping into some of the most profitable niche markets online, and locating potential joint venture partners and important business contacts.

These community sites will help you to develop brand awareness while maximizing your exposure and outreach.

Tuesday 22 May 2012

Affiliate List Cross Promotions List Building Secrets 16

Affiliate List Cross-Promotions

The last thing I want to tell you about list building is using affiliate list cross-promotions.

This is very simple.

Let’s say you have your own offer on Rapid Action Profits and you’ve built an affiliate list, which is just a list of affiliates who promote your profits.

Well, what you do is you go to other product owners who have affiliate lists and you say, “I will tell my affiliate list about your affiliate program if you do the same for yours.”

You might pick up some really good affiliates like that.

They might pick up a few and once you pick up affiliates, that means more traffic heading into your paid offer, which means more people on your list of high quality.

This is one of those tactics that kind of make you want to slap yourself in the head.

Friday 18 May 2012

Viral PDF Reports List Building Secrets 15


Viral PDF Reports

The next tactic I want to talk about is using viral PDF reports.

So let’s say you write a little report that can be 2 to 5 pages long, as long as it’s rock solid content; it’s going to be for a free report anyway, and you create a PDF report out of it. Well, inside the PDF report, you want to say that this is free to distribute.

Also inside of your PDF report, you want to have a link at the end that leads to your squeeze page or an entire ad that leads to your squeeze page.

What I’ve found in the past is that other people started using my reports to build their lists with.

So they would actually give my reports away to their squeeze pages and I would generate those subscribers under my list, the ones who actually read the report and then clicked thru at the end.

The ones who read the reports and clicked through to the end and discovered you that way, end up being some of the highest quality leads you’ll get because they’ve just read one of your reports, and they clicked through at the end to get your freebie, and you’ve got them on your list.

If you’re not sure how to do this, you can go to OpenOffice online.

You can just type into Google, “OpenOffice” and download OpenOffice Writer.

You’re going to open up OpenOffice Writer and write your report.

It’s kind of like Microsoft Word.

Then you’re going to click “File” and export as a PDF.

Once you do that, you have a PDF that you can give away, and you have clickable links inside the PDF and that will become your viral report.

It’s a little different than rebrandable reports.

If you have your own affiliate program, you can give affiliates a way to give cool content to their list and to promote you at the same time by offering a viral brandable rewritable report.

This is a little bit different, a little more simplistic, and if you give enough of these reports away that are viral reports, you may see them circulating all over the place and generating leads from all over the internet.

Wednesday 16 May 2012

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Tuesday 15 May 2012

Cross Promotions List Building Secrets 14


Integrated Cross-Promotions

The next way I want to talk about generating leads is using integrated cross-promotions.

I think Mark Joyner coined the term integrated marketing.

Well integrated cross-promotions are different kinds of cross promos that you have with your joint venture partners other than ad swaps, click banking, or anything like JV giveaways.

These are different because these are integrated into your marketing on autopilot, so you have
to think about the different parts of your marketing systems that you can integrate some kind of joint venture link to.


For example, on your download page, you might have a banner that leads to one of your JV partner’s squeeze pages and they have the same for you on their download page.

That would be an example of an integrated cross- promotion.

So instead of monetizing that part of your download page with an offer, what you’ll do is do an integrated cross-promotion with one of your joint venture partners.

Another way is to cross promote your joint venture partner in your follow up series.

So in your email follow up series, maybe your fifth email in the follow up series will promote their squeeze page and their fifth email in their follow up series will promote your squeeze page.

Another way is through P.S.’s of your emails that you send out.

So when you’re sending out an email to your list, you can make a deal with one of your joint venture partners to always promote their squeeze page in their P.S. and they have to do the same for you.
That’s one way to do it.

Think about the power of integrated cross-promotion.

You’re generating subscribers on autopilot by doing this.

You can add tons per day to your list or more, all on autopilot, by doing this a set of joint venture partners or with just one, but just think about this; let’s say you have 10 joint venture partners and you’re going to do integrated joint venture cross-promotions with your follow up series of emails.

Say all 10 of you in all 10 of your first follow up series emails, you all promote each other, well visitors would be flying all over the place and going onto your list if you do that.

Friday 11 May 2012

Tell A Friend List Building Secrets 13

Tell-A-Friend Script

Another way to generate leads virally is by using a Tell-A-Friend script.

I think you have to be careful not to let others abuse your Tell-A-Friend script because they can go spamming the Internet with it, but I think the best practice for using a Tell-A-Friend script is to have one on your download page for your freebie that you just giveaway.

It will say, “I’ll give you this extra bonus if you tell 5 friends about this,” or “10 friends about this.”

So, there will be a little form that they fill out and they’ll type in five different email addresses, for example, of their friends and when they hit submit it will send out a message to all their friends from them, which tells them to go and check out your squeeze page basically.

It’s really good traffic because they’re endorsing you, in a way.

They are friends of friends recommending you to other friends to your site, which is better than running an ad on some site where no one knows you, no authority is being transferred to you, or not trust is being transferred to you.

So you may be able to get really good leads by doing so.

Mike Filsaime, has a Tell-A-Friend script and there are other ones out there on the market that you can search for in Google by searching for Tell-A-Friend script.

I have a feeling those will also be on the rise in the future.

Those are one of those tactics that were used a lot years ago and you don’t see them as much anymore, but I think that they will emerge again, especially when people start using them in a way that makes the person who’s sending out the Tell-A-Friend script use their own email server to mail out the Tell-A-Friend invitation, that way they can avoid spam troubles altogether.

But the worse way to use a Tell-A-Friend script is if you’re telling people to send out one of their affiliate links and they’re an affiliate for you because then they may spam your site a lot because they’re trying to make money.

They may get excited, they might be spammers, or they might just get a little too excited and start sending it out to everybody and everyone they can find, thinking they’re going to make a million dollars overnight.

Wednesday 9 May 2012

Squeeze Page List Building Secrets 12


Nested Squeeze Page On Blog


Here’s a tactic for generating a lot of leads from a blog.

I actually built my first list of 1,000 subscribers this way in the guitar niche before I even got into the internet marketing niche.

It’s so easy.

You take a blog and maybe your blog is generating 100, 200, 300 visitors per day because you’re cranking content out on a daily basis.

Even if you don’t try to target certain keywords on your site, it’s pretty easy to start generating 200 to 300 visitors per day just by cranking out content and ranking it for long tail search terms without even trying to, and actually only doing it.

So what you do is, you take your squeeze page in your niche, and you nest it at the top and center of that blog.

So before they actually see the blog site at the top of the page, they should see your squeeze page as it is.

You can nest it up there using an image and an opt in box, if you want.

That’s if you don’t want the test of the squeeze page to interfere with any other on page SEO that’s happening.

You’ll be surprised at the opt-in rate you can get from that.

Let’s say your site isn’t really an interactive site as much as you want it to be; it’s really difficult to get a site with a lot of interactivity.

Maybe your site just has a lot of traffic coming to it and doesn’t really have people interacting, so it doesn’t really matter if you put your squeeze page up there or not.

One of the best ways to generate leads from a blog is to nest a squeeze page front and center.

Another way is by using Robert Plank’s WordPress Plug-Ins.

One is called Action Opt-In.

This is where you can put an opt-in bar on your side bar that you go opt-in to.

Once they opt-in to it, the form will disappear and say, “Thanks for subscribing,” and keep the people on the blog they’re on.

One is Action Pop-Up, which is a fade in window that fades into your site and asks for the opt-in there in exchange for a freebie or whatever you’re offering.

The other is Action Comments, which is where if someone comments on your blog, they check a check box and it automatically subscribes them to your list.

You can get all three, I believe, in one purchase from Robert Plank if you go to Actionoptin.com or search on Google for Action Opt-In and you’ll probably find it.

Saturday 5 May 2012

Buying Space List Building Secrets 11


Buying Ad Space Direct From Webmasters

The next tactic I want to talk about is buying ad space directly from webmasters.

This can be done as easily as going to different webmasters who have, say forums in your market, and asking how much it would cost to run an ad on the top of their page.

First of all you’re going to them and ask, “How much is your AdSense ad making you on a daily basis?

Chances are you’re going to have more money to spend than they’re making on this ad from AdSense.

So say they say, “Well I’m generating 200 people to my site every day, but I’m only making $3.00 in AdSense per day.”

Well, if you had an ad that has a 10% click thru rate, then you can generate those people to your page for the same amount of money or more, so tell them that you want to take a test run on their page by advertising their ad in place of their Google ad.

You can pay them by PayPal and with a deal like this, “Will you run this ad one day and we’ll see how much money I make,” and you’ll give them $5 instead of the $3.00 he makes from AdSense, for example.

Then you see what happens when you run your ad on their site for that day and see how many opt ins you get, how much in sales in commissions you make from your sales funnel, and this will determine whether it’s profitable or not.

If it’s profitable then you can say, “Well I would like to rent that ad space from you on a monthly basis, for the rest of this month for x amount of dollars,” or whatever is equivalent to $5.00 a day, or whatever you’re testing.

If you go to some real busy forum, for example, and you do the same thing – and if we're talking about bigger numbers here, maybe you will do a $50 test run for one day.

You measure the results and see what happens and if it works out well, then what you need to do is just tell them that you want to run an ad that month for x amount of dollars.

And that’s traffic you don’t have to touch.

That’s just autopilot traffic hitting your page.

You can run it on a weekly basis or anything that you can afford, but the point is these webmasters want to make more money on their sites because they’re probably not making as much as you can give them using the advertising that they’re running.

They’re making piss poor profits from AdSense, for example.

Actually, in the internet marketing space, WarriorForum.com has an option to run an ad at the top of the forum for $100 a day, and they run something like eight different spaces on there a day and yours would rotate with eight different advertisers.

That’s a good way to test something in the internet marketing niche.

If you want to test an ad out and see how internet marketers would respond before you go and promote something on internet marketing, then use the tactic of contacting vendors and webmasters directly and you could run a $100 ad and see what happens.

Chances are you could get at least $100 clicks of traffic, or you may get 50 to 100 opt-ins.
You may get one sale at $100 that makes you break even.

You never know.

You never know until you try, but what I like about this media buying approach is that it’s very easy traffic that you don’t have to work toward, you just have to monitor your metrics.

Thursday 3 May 2012

Reverse Opt In Form List Building Secrets 10


Reverse Opt-in Form

Another way to generate about 10% of your website traffic to your list on a sales page is using a reverse opt-in form.

This is where someone clicks on the “Add to Cart” button or an “Order Now” button and then you have a page between your sales page and your order form.

That page in between will be a Step 1 of 2 order confirmation form.

So at the top is will say, “Step 1 of 2 Order Confirmation,” then they’ll have to put in their email address to continue.

This is a Reverse Opt-in Page.

You want to grab the email address here so that everybody who buys your product, you already have then on your list.

Also, the people who chicken out on your product, you’ll have them on your list and they’re also very high quality subscribers to have on your list that almost buy; for some reason they are.

So you might find that the majority of people who actually opt in to that form won’t even order, but you’ll end up generating a lot more subscribers from your sales page by doing that.

So you can see how all these leads will add up if you’re promoting to a squeeze page or a sales page.
You will see how all these leads add up by promoting to a sales page by using all the factors we’re talking about here.

Because if you’re getting 22% opt in rates from doing exit pop ups and you’re getting 10% from doing reverse opt in forms, then you are generating an extra 33% of people to your subscriber list during a launch.

That’s something to think about because when you have all these affiliates hammering your page, a lot of their traffic might not want to buy the product that you have, but there will be people who buy products that you may be able to sell something else to later on as an affiliate or as your own product.

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